LUNCH BREAK
ABSOLUT Lunch Break was a series of daytime, weekday dance parties, designed to get office workers away from their desks and on to the dance floor. Guests received one signature ABSOLUT cocktail, danced to a one hour DJ set, and took a brown paper bag lunch with a PB&J sandwich back to the office. Online branding included a custom landing page, banner ads and short videos distributed on social media. The branding was also integrated offline on cocktails menus, glow wands and bar tools. There were over 30 events, with over 20,000 RSVPs and 7,000 attendees nationally.
Some of the musical talent included Questlove, Derrick Carter, Major Lazer, Jazzy Jeff, Frankie Knuckles, Peanut Butter Wolf and Mark Farina.
The event was featured on the New York Times and Forbes.
Role: Lead Digital Producer, Creative Director