During holiday season, Flavorwire brought Sony Sessions to six Sony stores across the country. The event included live performances by indie bands, bites from local food vendors and demos of Sony's latest products. Online branding designed by local artists including Steve Harrington, Geoff McFettridge, and Shantel Martin was integrated with store signage at the event. The custom execution had over 2,500 national attendees and the one million page views on online landing pages and advertisements. Musical talent included Blood Orange, YACHT, Poolside, School of Seven Bells and Youngblood Hawke.
Role: Creative Director, Digital Producer